Mike Epifani, Author at Gxmble Casino
Head of Content at ClickOut Media | iGaming Expert and Professional Writer
Mike Epifani is a seasoned iGaming professional and content strategist with over a decade of dedicated experience in the online gambling industry. His work spans online casinos, sports betting, poker, and sweepstakes gaming, covering everything from operator reviews and regulatory analysis to affiliate marketing strategy. Based in Los Angeles, California, Mike currently leads content operations at ClickOut Media, where he oversees editorial output across multiple gambling-focused brands.
Professional Background and Career Path
Mike’s journey in iGaming began as an independent contractor, writing casino and sports betting content for clients across the affiliate marketing sector. His consistent quality earned him a 100% success rate and top-rated status on Upwork, where he built a reputation among dozens of gambling industry clients before transitioning to full-time roles.
In 2021, Mike joined Catena Media, one of the most recognised affiliate marketing companies in the global gambling space. As Content Manager, he led editorial teams responsible for Bonus.com, Gaming Today, MichiganSharp.com, and NJGamblingSites.com. During his tenure, Mike’s team received the Casino Affiliate of the Year award at the SBC Awards North America 2022, a recognition that reflected both the quality and the impact of their editorial work.
Mike departed Catena Media in November 2024 and took on the role of Head of Content at ClickOut Media, where he continues to shape editorial direction and content strategy across the company’s portfolio of gambling brands, including Yay Sweepstakes.
Industry Recognition and Public Speaking
Mike is not only a behind-the-scenes content leader but also a visible voice within the iGaming community. In October 2022, he was invited to speak at the Global Gaming Expo (G2E) in Las Vegas, one of the largest gaming industry events in the world. His panel session explored the future of affiliate marketing in US online gambling, covering the expansion of legal iGaming across American states and the evolving relationship between operators and affiliates.
His insights on US market regulation, state-by-state legalisation trends, and the role of affiliate content in player acquisition have been cited and referenced across the industry.
Publications and Bylines
Mike’s writing extends beyond the iGaming niche. His bylines have appeared in HuffPost, Quartz, Discovery Channel, and NY Sports Day, demonstrating a breadth of editorial experience that informs his approach to gambling content. Within the industry, his work can be found on Bonus.com, Gaming Today, and multiple state-specific gambling information sites.
He is also a graduate of Columbia College Chicago, where he studied writing and developed the editorial foundation that underpins his professional career. Outside of iGaming, Mike has credits as a screenwriter, including work on the film Burn (2016).
Editorial Principles and Independence
Mike approaches every piece of content with a commitment to accuracy, transparency, and reader value. His editorial philosophy centres on delivering information that helps players make informed decisions, not content designed to push a particular operator or product. Having worked on both the publishing and affiliate sides of the industry, he understands the potential conflicts of interest that can arise and actively works to maintain clear separation between commercial goals and editorial integrity.
All content produced under Mike’s direction undergoes a rigorous review process. Facts are verified against official sources, regulatory data is cross-referenced with state gaming commissions, and bonus or promotional details are confirmed directly with operators before publication.
Responsible Gambling Advocacy
Mike is a firm advocate for responsible gambling practices. He believes that adults should have the freedom to make their own choices, but that those choices must be supported by honest, complete information. His content consistently includes references to responsible gambling resources, and he ensures that promotional material never targets vulnerable audiences or misrepresents the risks associated with gambling.
Get in Touch with Mike Epifani
For editorial enquiries, interview requests, or professional collaboration, Mike can be reached through the following channels:
- LinkedIn: linkedin.com/in/mike-epifani
- X (formerly Twitter): @mikeepifani
- Personal website: mikeepifani.com